• publisher: Not FEE
• date: 11/23/1951 12:00:00 AM
• originalFile: 1162-between-the-lines.pdf
• typeOfDocument: -1
• mediaList:
• correspondenceTo:
• docReferenceNumber: 1162
• correspondenceFrom:
• author: M. E. R.
• author3:
• author2:
• relatedDocument2:
• documentHTML:

  2 MILLION OKLAHOMANS. 
  with 2 BILLION TO · sPEND 
  never see 
  Advertising in "national" Sunday supplements com­
  pletely misses Oklahoma .. . completely misses a market 
  where nearly two billion dollars a year are spent in 
  retail stores. No outside Sunday supplement covers so 
  much as 2 % of it. 
  The Sunday Magazine of the Daily Oklahoman, on 
  the other hand, is read in an average of 3 out of every 5 
  urban homes in the state .•. really does a job for adver­
  tisers a s any Katz repr...

• categoryValue: Article
• mainDocument: 2842
• relatedDocument1:
• relatedDocument3:
• comments: From Printer's Ink

1162-Between The Lines.pdf