2 MILLION OKLAHOMANS.
with 2 BILLION TO · sPEND
Advertising in "national" Sunday supplements com
pletely misses Oklahoma .. . completely misses a market
where nearly two billion dollars a year are spent in
retail stores. No outside Sunday supplement covers so
much as 2 % of it.
The Sunday Magazine of the Daily Oklahoman, on
the other hand, is read in an average of 3 out of every 5
urban homes in the state .•. really does a job for adver
tisers a s any Katz repr...