Dr. Charles F. Phillips, student,
teacher, consultant, and author on
matters of economics in general
and marketing in particular, has
been president of Bates College at
Lewiston, Maine, since 1944. This
article was first presented as an
address before the 26th Annual
Boston Conference on Distribution,
October 19, 1954.
Published February, 1955
Permission to reprint granted without
special request. Printed in U.S.A.
THE FOUNDATION FOR