l. PEOPLE'S CAPITALISM The Background -- How and Why This Project Was Developed THE ADVERTISING COUNCIL, INC. 25 WEST 45TH STREET NEW YORK The Advertising Council has long believed that the struggle against communism is more likely to be won or lost by ideas than by H-bombs. Thus, with ideas the ultimate weapon, it is of great impor tance, first, that we Americans have a clear picture of what we are and what we believe, and second, that we truthfully project this pict...
