The Background --
How and Why This Project Was Developed
THE ADVERTISING COUNCIL, INC.
25 WEST 45TH STREET
The Advertising Council has long believed that the struggle
against communism is more likely to be won or lost by ideas
than by H-bombs.
Thus, with ideas the ultimate weapon, it is of great impor
tance, first, that we Americans have a clear picture of what
we are and what we believe, and second, that we truthfully
project this pict...