Sales Results of the WARNER & SWASEY Advertising Campaign An address before the National Industrial Advertisers' Association in Chicago, JULY 2, 1952 by D. M. Pattison, at that time Vice President in Charge of Sales, Warner & Swasey Company, Cleveland. This same talk could be made today, for the advertising campaign described and shown on the following pages is still appearing and still reflects the Warner & Swasey Company and the men who manage it. Copyright 196...